"Twenty-five years ago Chevys set the standard for fresh mex, but somewhere along the way, they'd lost their mojo and became highly corporate. We were hired to perform a complete rand overhaul and started by injecting a fun, irreverent voice into everything from the website to menus, bar napkins, bathroom signage, napkin rings, server T-shirts and in-store posters. We used woodblock type, custom illustration and a Mexican-inspired color palette to create an authentic and vibrant look."
The new design was done by Hub Strategy.
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