These designs caught my eye because the images are different depending on the flavor. Here are three of their 4 designs at right.
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They even added icons to their "Goodness You'll Love" panel on the back. I don't know that it's necessary, but, I appreciate the effort they put into it.
I would be remiss if I didn't include the logo design, too.
The line "distinctly" changes from flavor to flavor. They went with "classic" on the Sweet & Salty; "sweetly" White Cheddar; "politely" Sweet & Spicy; and "uncommonly" Salted Caramel.
I found these in the Sept/Oct 2013, Design Annual 54, Communication Arts.
Designed by mono (Minneapolis, MN) ad agency.
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