I absolutely LOVE cool packaging designs & ideas! Plus, this is for Kettle Corn! YUM!!
These designs caught my eye because the images are different depending on the flavor. Here are three of their 4 designs at right.
Here is a close-up of the picture above the bowl on their "Classic Sweet & Salty" flavor. I wanted you to be able to see that each design has phrases in place of some of the kernels to add some fun to the design.
They even added icons to their "Goodness You'll Love" panel on the back. I don't know that it's necessary, but, I appreciate the effort they put into it.
I would be remiss if I didn't include the logo design, too.
The line "distinctly" changes from flavor to flavor. They went with "classic" on the Sweet & Salty; "sweetly" White Cheddar; "politely" Sweet & Spicy; and "uncommonly" Salted Caramel.
I found these in the Sept/Oct 2013, Design Annual 54, Communication Arts.
Designed by mono (Minneapolis, MN) ad agency.
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