I found these wonderful images in the new Communication Arts Advertising Annual 54 (November/December 2013). Lidan Ma is the designer for the Grey Group China Beijing ad agency, and the client is Garmin.
At first glance they just look like some kind of oddly designed new vehicles...then, when you look a little bit closer... Oh! I get it!
Pretty cool way to get the "wrong way" idea across, isn't it. I was sucked right in! Then I started dissecting the images to try and figure out exactly where the images were flipped.
My favorite one is this fourth image. I absolutely love the way it looks flipped like this. It looks like some kind of hybrid Batmobile or something.
Pretty ingenious idea, don't you think? Something so simple, but it works so well. Thank you Linda Ma & Garmin for taking peoples innate ability to get all turned around and turning it into a cool design.
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