Wednesday, December 4, 2013
Packaging & Branding...
I love anything packaging related & this is not only packaging, but branding, too! I found this in Communication Arts magazine (Sept/Oct 2013) in the packaging section.
The designer is Elijah Schroeder (for Young & Laramore ad agency) and the client is Silver in the City. "Silver in the City, an unconventional gift store, needed help getting the attention of new customers not yet familiar with its 'jewelry, housewares and whatnot.' The branding assistance we provided included basic, but bold, package design that also functioned as out-of-home advertising."
They also worked on other items for them, including, packaging tape, boxes for their jewelry, bumper stickers, display cards, etc. All having the same "flair."
The final image I'm including is of their business cards. I like the way the only pop of color is on the top two people, that makes it "pop" even more!
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